Nicolás Figueras

A leader who identifies leaders — 40 years of executive experience transforming organizations across Mexico and Latin America.

He doesn't just advise on talent searches; from roles such as Country Manager and Commercial Director, he has built the operational foundations of some of the world's most prominent technology companies. His approach to building high-performance teams is not rooted in theory, but in decades of proven results in highly complex markets.

Elite Executive Track Record

Before transitioning to strategic consulting, Nicolás led mission-critical operations for global leaders, establishing himself as a benchmark in the IT, SaaS, and Digital Transformation sectors:

Apple Computer Mexico: As Country Manager, he positioned the Mexican subsidiary as the top performer in Latin America and pioneered the retail model (MacStore/OfficeMax) that transformed the domestic market.

Jamf and Qlik Tech: Established and led commercial operations in Mexico and LATAM, achieving sustained annual growth of 30–35% and turning his teams into the fastest-growing worldwide.

Hewlett-Packard (HP) and NEC: Led complex sales strategies for both public and private sectors, spearheading multi-million-dollar cybersecurity and biometrics projects at the national level.

Leadership & High-Performance Team Building

Nicolás's specialty lies in his ability to identify the "success DNA" in executives. His key strengths include:

Corporate Governance Vision: A graduate of IPADE's "How to Be a Board Member" program, he brings the strategic perspective needed to align talent with board-level objectives.

Commercial Structure Architect: Expert in building teams from the ground up (greenfield), establishing legal, financial, and commercial operations across multiple countries in the region.

High-Performance Mentorship: Recognized with distinctions including Golden Apple, President's Club, and GM of the Year, he understands firsthand the motivators and performance standards of top-tier executives.

Client Value

When working with Nicolás, organizations gain not just a recruiter, but a strategic peer. His deep expertise in SaaS, cloud, cybersecurity, and BI enables him to accurately assess both technical competencies and a candidate's real capacity to lead digital transformation and deliver the accelerated growth that today's businesses demand.